imagery
The imagery is the most strongly emotionalizing basic element of our corporate design. In addition to the image content, which provides a reference to the company's orientation, the visual style conveys our attitude and values in visual form. A uniform, visual language creates recognition value and conveys the tonality of our company across all media.
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COLORS
harmonious, slightly desaturated and technically cool |
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IMAGE COMPOSITION
authentic, clear and eye-catching |
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LIGHT AND CONTRAST
natural, clear and exciting |
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PERSPECTIVES
objective, spacious and focused |