Basic Elements | RUAG

BASIC ELEMENTS OF OUR BRAND

Five basic elements form the basis for our design and are the starting point for all design applications.

1. Brand logo and slogan

Our brand logo and slogan

2. Colors

Grundelemente Farbcode

3. Typography

Grundelemente Typographie

4. Design principle

Our design principle

Grundelemente Gestaltungsprinzip

5. Imagery

Grundelemente Bildsprache und Botschaft

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